A product built from curiosity, research and real-world iteration.

The project did not begin as a business-first initiative. It started as a personal investigation driven by curiosity, taste for building, and a genuine interest in understanding what modern AI systems could do when applied in an agentic, product-oriented way.

As João explored AI through personal work, prototypes and iterative experiments, the idea became clearer: there was room for a product that could make inbound conversations more structured, more useful and easier to act on without taking control away from the person using it.

Captixy was developed across multiple iterations. Each version improved the product's understanding of replies, the way context was structured, and how automations could support the user without feeling generic or intrusive.

What began as personal R&D gradually turned into a product with customers who recognized the value of the approach and the solution being proposed.

Today, Captixy is a product focused on helping an individual consultant or agent manage social conversations with more clarity. The user defines the automation flow, and AI helps by interpreting replies, qualifying contacts and organizing context so the next action is easier to decide.